8AM Cafe


Identity system
Promotional materials
Menu system


8AM Cafe is a grab-and-go breakfast concept designed for students and commuters. The identity is built around four simple, bold icons, each representing a core menu category , making ordering fast and intuitive at a glance. Bright, clean visuals keep the system energetic and highly legible, while the menu also features combo options (drink + food) to reinforce a quick, affordable morning routine. The project expands across menus, cup sleeves, takeout packaging, and promotional materials as a cohesive, scalable brand system.



2026 Yinxue Zou
Last edit at 2/15/2026